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Mastering User Engagement for Optimal App RetentionIn today's dynamic mobile environment, app retention is equally, if not more crucial, than downloads. App retention refers to the rate at which users continue to use an app after the first day, week, or month. A high retention rate suggests a helpful, engaging, and relevant app, while a lower rate might indicate the opposite. It's a critical metric for developers and marketers to track, as it directly impacts the app's success, especially when aiming to win...
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